The RingMe button icon or text code can be downloaded on websites, emails, or Internet ads. When your reader clicks your RingMe link, a pop up box will appear on their computer. The reader will then be connected by phone to your business at no cost to them. The incoming call will still follow the Call Whisper and Call Controller rules you have set up. You can also create answering rules to route your calls to employees. You can screen the call, answer it, route it, or allow the call to follow the answering rules you have set up.