How Cloud Communications Supports Public Sector Business Continuity

The world is facing a once-in-a-generation event.

Over the last few months, communities have struggled to cope with an environment riddled with fear and uncertainty. Public sector organisations are seeing the impact of this change. Even before COVID-19, public sector groups were dealing with budget cuts and high levels of demand.

Now, as the world eases out of lockdown and begins to return to the office, the right strategy is crucial. Councils and government groups need to future-proof themselves and look for ways to cope with future challenges and guarantee business continuity.

How can the public sector effectively guard against threats while still meeting customer expectations? Here’s an insight into how cloud communications can help.

Maintaining Business Continuity with Cloud

The cloud offers a flexible and scalable solution to business growth. With the cloud, there’s no need for team members to use specific computers or phones in-office. Instead, the crucial software that employees depend on is available anywhere. All they need is an internet connection.

The flexibility to operate from anywhere means there’s no risk to performance. Whether you’re dealing with infrastructure damage, pandemic, or other force majeure, you’re covered. No matter the circumstances, your team will always have a reliable way to work. As the demand for remote and global workforces continues to grow in the years ahead, the cloud will support the new workforce.

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The cloud also reduces the amount of work your team needs to do to maintain operations. With cloud solutions like unified communications as a service (UCaaS), much of the maintenance responsibility is outsourced and agreed upon through SLAs in advance. Instead of having your IT team constantly dealing with performance maintenance, the vendor handles the stress for you. Often, this means you have access to far more reliable communication at a fraction of the overall cost.

UCaaS and cloud providers can offer the latest in security and reliability measures for companies on a budget. This makes them an ideal option for public sector organisations with high levels of budgeting accountability. SLAs act as investment protection, and with some providers reinvesting as much as 20% of their profits back into product innovation, service users get the peace of mind that their tools will continually resist obsolescence.

An Environment That Adapts to You

Flexibility is one of the leading benefits of the cloud. With this infinitely scalable technology, businesses can add and remove functionality according to their needs. There are endless opportunities to scale up and down as needed. This means you’re able to adjust your strategies with the seasons, scaling to suit peaks in demands.

In an environment that’s constantly changing, the cloud empowers public sector services to be agile. You can respond to demands as they happen without relying on additional setup support. What’s more, there’s no demand to stick to a one-size-fits-all strategy. Cloud providers can build the service that’s right for you. Custom integrations or out-of-the-box extensions are available from leading providers. Some cloud tools also offer open APIs for developers to build and deploy their own integrations, ensuring the tools fit their exact business process needs.

With the cloud, you can access all the building blocks you need to build the ultimate communications strategy for you. UCaaS can fit seamlessly alongside the future and current business applications your team depends on.

Cloud technology means public sectors can thrive both now and in the future. In an unpredictable world, the cloud is the only technology offering true peace of mind.

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Sunny Dhami, Director of Product Marketing for RingCentral

Author

    Sunny Dhami is the Senior Director, EMEA Product Marketing & GTM for RingCentral, the leader in cloud communication solutions and is responsible for driving and delivering the messaging strategy, GTM and positioning across the EMEA business and strategic partners. Sunny has a passion to create differentiation and value for the customer and to share this through messaging and positioning, during his time at RingCentral he has successfully led major product launches across EMEA and APAC.

    Sunny has extensive Marketing experience across SaaS, Telecommunications and Technology sectors within companies such as Vodafone, Reed Elsevier, Calor Gas and SapientNitro. Dhami is a student of Marketing having earned his BA in Business Management and following this up with an MA in Advertising and Marketing.

    In his spare time Sunny enjoys learning about tech, playing sports and travelling.