Video Conferencing Made Easy

video meeting

In a world defined by remote working, flexible employment, and other emerging trends, crucial conversations don’t rely on voice alone.

Video is the ultimate way to bring a new level of immersion into your meetings, regardless of whether you’re collaborating with team members or supporting customers. It’s no wonder that the video conferencing market is set to reach a value of $20 billion by 2024.

However, while video conferencing has a lot of benefits to offer when it’s implemented correctly – it’s not always as simple as it should be.

Many companies still struggle to drive the adoption of video meetings among their teams. That’s because video has historically been a technology that’s difficult to use, and complicated to manage.

Overcoming the Challenges of Video Conferencing

The issues with video conferencing begin from the moment you try to set up a meeting.

Whether you’re trying to join a conversation remotely or set up a discussion from a huddle room or telepresence system, most video solutions are clunky, complicated, and overwhelming. Even if you manage to get everyone logged in safely and securely, you’re dealing with:

  • Expensive video equipment
  • Connectivity issues and dropped calls
  • Poor audio quality
  • Disjoined video and collaboration services

As cloud computing, mobile video technology and Wi-Fi solutions have become more powerful, video conferencing solutions have also grown increasingly more accessible. However, it’s still impossible to deliver the right experience without the correct technology in place.

Team collaboration with RingCentral meetings
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Organisations ready to fully embrace the potential of video need a solution that delivers easier connections, simple usage, collaboration integrations, and high-quality conversations.

You shouldn't need to download an extra client or open new applications to launch a video conversation when you're in the middle of a discussion with a coworker. Click To Tweet

How to Implement Better Video Conferencing Connectivity

The first thing that any effective video conferencing strategy needs is a simple connectivity strategy. You shouldn’t need to download an extra client or open new applications to launch a video conversation when you’re in the middle of a discussion with a coworker. A video conferencing tool that’s part of your UC Suite can create a more effective single-pane of glass solution.

With services like RingCentral Office, companies can tap into video meeting solutions that are fully integrated into their unified client. That means that switching from instant messaging to video is as simple as clicking a button. There’s no stressful process of trying to connect to a video conferencing system or download a new service. You can launch your meeting from the same interface you would use to share documents or start a phone call.

Because RingCentral also integrates with Google and Outlook calendars, scheduling a meeting that suits all of your attendees is easy too.

Ease of Use, Without Compromising on Quality

Video meetings using a mobile device.

One of the main reasons why video conferencing isn’t as popular as it could be today is that it’s often associated with a terrible, time-consuming set-up experience. Today’s professionals don’t have time to deal with complicated software solutions. You need to know how to share your screen, mute yourself, and add a new user within a matter of seconds.

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RingCentral reduces the stress of the traditional video meeting experience so that you can enjoy a more natural and immersive conversation experience. Everything works intuitively and easily, just like the rest of the RingCentral suite that you use each day. That way, you can concentrate on having a productive meeting.

All you need is an iPad controller to start setting up your Meeting experience. There's no need for extra expensive equipment. Click To Tweet

What’s more, with RingCentral, ease of use doesn’t have to mean compromising on quality. The Office experience is simple, but it still delivers the tools, security, availability and performance organisations need to thrive.

Full Integration with Collaboration Features

The fewer applications you need to jump between in a video meeting, the better.

Legacy systems usually struggle when it comes to delivering room-based collaboration experiences. You may even need to wait around for your IT team to set the conference up for you, which means that even more precious time is wasted. On the other hand, when you use a tool like RingCentral, the collaborative process is as organic as possible.

Whether you’re joining from your laptop, or through an in-room RingCentral system, everything feels smooth and consistent. You can take your RingCentral Meetings experience to the next level with a simple video conferencing service that works just as well in huddle rooms and board-sized conference rooms alike. All you need is an iPad controller to start setting up your Meeting experience. There’s no need for extra expensive equipment. Control your participants, speakers, cameras and more from the same simple device.

Make Video Feel More Natural

As teams grow increasingly dispersed, video is becoming a crucial addition to any communication and collaboration strategy.

The good news?

Adding video to your communication stack doesn’t have to be a stressful experience. RingCentral solutions provide you with the tools you need to empower your team and deliver meeting outcomes that matter.

Discover the intuitive and easy-to-use video conferencing solutions available from RingCentral today!Learn more

Sunny Dhami, Director of Product Marketing for RingCentral

Author

Sunny Dhami is the Senior Director, EMEA Product Marketing & GTM for RingCentral, the leader in cloud communication solutions and is responsible for driving and delivering the messaging strategy, GTM and positioning across the EMEA business and strategic partners. Sunny has a passion to create differentiation and value for the customer and to share this through messaging and positioning, during his time at RingCentral he has successfully led major product launches across EMEA and APAC.

Sunny has extensive Marketing experience across SaaS, Telecommunications and Technology sectors within companies such as Vodafone, Reed Elsevier, Calor Gas and SapientNitro. Dhami is a student of Marketing having earned his BA in Business Management and following this up with an MA in Advertising and Marketing.

In his spare time Sunny enjoys learning about tech, playing sports and travelling.