Product marketing is usually described as the driving force behind selling a product. It’s all about understanding the customer’s wants and needs and fulfilling them through innovative and intriguing products. … Read more “What is Product Marketing & How to Implement it: The Definitive Guide”
In middle school, my fourth-grade teacher insisted learning long division was crucial to my future. “You won’t always have a calculator in your pocket, you know!” Things have changed, clearly. … Read more “The Future of AI in Sales: 7 Ways AI is Changing 2021”
Having an online presence is no longer a ‘nice-to-have’; it’s become a necessity for all businesses so that they can reach people and expand their brand. This includes B2B or … Read more “Top B2B eCommerce Software”
Hybrid working has been around for quite some time. But, as the Covid-19 crisis kicked in, many teams started working from home. Remote working policies sprang up everywhere, and businesses … Read more “All the Pros and Cons of Hybrid Working & What They Mean for Your Business”
The events of 2020 have changed the future of the workplace as we know it. As news headlines are rife with predictions on what a “new normal” might look like, … Read more “Missing the Office: How Businesses Are Creating New Cultures through Technology”
If you’re active online, then we guarantee you know what a chatbot is. According to a study, 1.4 billion people use chatbots regularly. Although this might not seem like a … Read more “The Ultimate Guide to Chatbots: What is a Chatbot? Why Are They Important?”
In 2018, Kimberly McAtee, a part-time barista at Starbucks, began her new life as a student at Arizona State University (ASU). Further education was always on her radar, but the … Read more “What Do Your Employees Need To Keep Customers Happy?”
Every leadership meeting at Amazon starts the same way: complete and utter silence for up to 30 minutes. Employees remain silent while reading an in-depth, six-page memo. Only when everyone … Read more “What’s the Point? The Importance of Well Thought Out Meetings”
2020 was a challenging time for so many, and the reality is that even as we get further into January, it’s still difficult to feel like we’re moving forward. People … Read more “Why Every Day Is the Time To Look After Mental Wellbeing”