How Collaborative Communications Help Businesses Win at Digital Transformation

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Digital transformation

Digital transformation is driving rapid changes among businesses. Organisations of all sizes are realising the potential benefits of digitising their manual processes, whether that’s reducing operating costs, increasing business agility, improving customer service, or speeding up time to market.

Digital transformation is disrupting traditional business models, pushing organisations to invest in new technologies, and reorganising internal processes. But digital transformation is about more than tools and processes; it affects how employees work and the company’s overall culture.

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For example, IT teams face the challenge of supporting an increasingly mobile modern workforce, with 75 percent of companies worldwide now with flexible working policies. Elsewhere, employees now expect the technologies that empower their personal lives to also drive communication and innovation in the workplace. Having a single collaboration platform that seamlessly integrates with leading business software apps is essential for successful digital transformation.

In this article, we will look at how collaborative communications can help businesses overcome these challenges and win at digital transformation.

Making real-time sharing easier

In addition to mobile and remote working, by 2020, millennials will make up 50 percent of the global workforce. They expect to instantly connect, engage, and collaborate with their fellow team members, customers, and suppliers.

In such context, it is crucial for companies to rethink the workplace and tools they offer to employees, particularly when it comes to communication and collaboration. There are a plethora of apps out there that can help instant communication and collaboration. However, modern businesses face the danger of ‘app overload’. Recent RingCentral research shows that UK employees today use an average of four communications applications, with 20 percent using six or more. This includes phone calls, instant messaging, video conferencing, team collaboration, and more.

Study shows that companies that promote collaborative working are five times as likely to be regarded as high performing. Click To Tweet

Almost 70 percent waste up to an hour each day navigating between these disparate applications, which amounts to 32 days per year. It’s no wonder that 66 percent of respondents just want a single communications platform that can enable real-time information sharing on a single platform, saving employees’ time and boosting productivity, which is also a key driver for most businesses’ digital transformation strategies.

Promoting and speeding collaboration on projects

Team collaboration
Encouraging teamwork through the use of collaboration tools.

Collaboration platforms help teams manage projects where teamwork is vital. Employees today want to collaborate with one another from anywhere, across any device. They want to leverage tools like instant messaging, video, and file and screen sharing so they can easily work on projects, organise and assign tasks, share files, and communicate with their colleagues in real time.

This enables them to make decisions faster and reduces time wasted searching for emails or navigating legacy systems and processes, meaning important projects are completed in less time. In fact, organisations that don’t encourage teamwork is listed as one of the top five reasons why people quit their jobs according to research by Ernst & Young. Conversely, another study shows that companies that promote collaborative working are five times as likely to be regarded as high performing.

Connecting a remote workforce

Modern meetings are changing the way employees engage with one another. [inlinetweet prefix=”” tweeter=”” suffix=””]It’s no longer good enough to spend hours travelling to or sitting in face-to-face meetings, a frustrating experience for employees and a financial burden on businesses.[/inlinetweet] Even legacy communication systems can prove to be slow, laborious, and expensive to use.

Connecting remote workforce
Implementing digital transformation by connecting employees from anywhere, anytime.

Teams today want to connect with one another and share all types of media-rich content from any device at the click of a button, regardless of whether they’re in the office, at home, or out in the field. They also want to leverage the flexibility, scalability, and cost-effectiveness of the cloud, which is helping to drive digital transformation across all industries. Eighty percent of UK businesses that have implemented a digital transformation strategy say cloud is important to their strategy, and 38 percent say that cloud has given them a significant competitive advantage.

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Digital transformation is disrupting how companies do business, with technology acting as an agent for change in how employees work. No longer tied to a desk or a meeting room, workers are granted the freedom and flexibility to be more productive, collaborate more closely with colleagues, and concentrate on strategic revenue-driving activities for the business.

Using a state-of-the-art, cloud-based collaboration platform enables and enhances this transformation, satisfying employees and providing the business with an all-important advantage in an increasingly competitive landscape.

Sunny Dhami


Sunny Dhami is the Senior Director, EMEA Product Marketing & GTM for RingCentral, the leader in cloud communication solutions and is responsible for driving and delivering the messaging strategy, GTM and positioning across the EMEA business and strategic partners. Sunny has a passion to create differentiation and value for the customer and to share this through messaging and positioning, during his time at RingCentral he has successfully led major product launches across EMEA and APAC.

Sunny has extensive Marketing experience across SaaS, Telecommunications and Technology sectors within companies such as Vodafone, Reed Elsevier, Calor Gas and SapientNitro. Dhami is a student of Marketing having earned his BA in Business Management and following this up with an MA in Advertising and Marketing.

In his spare time Sunny enjoys learning about tech, playing sports and travelling.

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