A post type for definition of term
With such intense competition, it’s increasingly difficult for businesses to get the attention of prospective customers. From the clever use of social media platforms to search engine optimisation (SEO), marketers … Read more “Inbound Marketing”
The modern consumer looks to shop a lot differently than before. And lately, there has been even greater disruption to regular life. It should come as no surprise that shoppers … Read more “Multi-Channel Marketing”
As your business expands, so too do the services you’re expected to provide. Customer support is vital, but a small business may not have the budget to provide it entirely … Read more “Call Centre Outsourcing”
In the world of business, you will hear different terms used to describe organisations. Some of those terms are interchangeable synonyms, and some should be used to refer to one … Read more “Enterprise”
These days, email has become both a gift and a curse. On the one hand, email provides us with fast, easy communication and marketing opportunities. But on the other hand … Read more “Direct Marketing Email”
As each of us grows and moves through life, we learn new things and accumulate knowledge. It is no different with any organisation doing business. You may start with a … Read more “Knowledge Management”
With Brexit, the Coronavirus pandemic and the 2021 Suez Canal obstruction, it’s clear why trade has been incredibly prevalent in the mainstream media for the last couple of years. In … Read more “Tariff”
Customer relationship management (CRM) is key to keeping your customers happy. It’s not enough to have one-off interactions – it’s all about maintaining a connection. CRM encompasses the various strategies … Read more “Hosted CRM”
If you’re in charge of a workforce, there’s bound to be a lot of responsibilities weighing on your shoulders. First and foremost, you have to ensure that the right people, … Read more “Workforce Management (WFM)”