eCommerce Definitions

As your eCommerce business grows, so too does the amount of content you create for your website. Keeping your website up-to-date can be tricky, especially if you don’t know the … Read more “Content Management System”

What is Return On Sales (ROS)? Return on sales is a vital metric in any business operation to ensure it’s running efficiently and working toward your bottom line. Having adequate … Read more “Return-on-Sales”

Things are not always as obvious as you might expect. You may see a business advertised on TV or the internet and wonder, “what exactly do they do?”. Yes, they … Read more “Mission Statement”

What is Competitive Intelligence? Competitive intelligence (CI) is a core part of any business strategy. It involves collecting and analysing information surrounding a company’s market—including its competitive environment, competitor’s products … Read more “Competitive Intelligence”

Competition, especially amongst eCommerce brands, has never been fiercer. Customers have an endless variety of options to choose from when they’re shopping, and they’re looking for products and services that … Read more “Unique Selling Proposition”

Online shopping is more popular than it’s ever been. But as we buy more online, we’re also leaving more behind. Not all online shopping trolleys end in sales. In fact, … Read more “Shopping Cart Abandonment”

With such intense competition, it’s increasingly difficult for businesses to get the attention of prospective customers. From the clever use of social media platforms to search engine optimisation (SEO), marketers … Read more “Inbound Marketing”

In the world of business, you will hear different terms used to describe organisations. Some of those terms are interchangeable synonyms, and some should be used to refer to one … Read more “Enterprise”

With Brexit, the Coronavirus pandemic and the 2021 Suez Canal obstruction, it’s clear why trade has been incredibly prevalent in the mainstream media for the last couple of years.  In … Read more “Tariff”