Pharmacy2U Selects RingCentral for Innovative Omnichannel Communications

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The UK’s largest online pharmacy selects RingCentral to add more digital communication channels and streamline its contact centre operations as growth accelerates.

Pharmacy2U helps over 240,000 people across the country manage their NHS repeat prescriptions. Set up by a team of pharmacists in 1999, Pharmacy2U was a founding partner to the NHS in developing the Electronic Prescription Service (EPS).

We are adding around 7,000 patients per week, which is the equivalent of 16 new High Street pharmacies opening each month, and our aim is to allow people to contact us using the method that suits them best, whether that’s by phone, email, or web chat,” said Andy Williams, Director of Customer Care for Pharmacy2U. “With RingCentral, we have an innovative and industry-proven platform that will allow us to deliver a truly unified communication experience and continue to deliver the highest levels of customer service while driving efficiency across the business.

RingCentral Contact Centre is an omnichannel solution that helps people using Pharmacy2U to choose their preferred method of communicating, via voice, chat, SMS, email, and more. The platform includes intelligent IVR and self-service options that are tightly integrated with smart routing functionality to help patients connect more quickly to the advisor who can best handle their needs. The platform also includes tools to help Pharmacy2U optimise staff scheduling and improve contact centre efficiencies. Pharmacy2U is already using RingCentral app to help manage the system integration and migration project.

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Pharmacy2U is an innovator in the health industry that is making a real difference to people across the country. We’re proud to help them deliver a seamless patient experience through our open and flexible platform. We look forward to identifying new ways to partner with Pharmacy2U as they continue to expand.

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 About Pharmacy2U

Pharmacy2U is a different kind of pharmacy. Born online in 1999 with a strong heritage in traditional pharmacies where their founding pharmacists worked, they know too well the frustrations of patients. They have set out to reinvent pharmacy care and put patients at the heart of it. They are a pharmacy where clinical excellence & patient care meets unique technology, which truly helps families live healthier and happier lives. They are the founding partner to the NHS in developing the Electronic Prescription Service and assisted the NHS in the first pilot programme in 2001.

Pharmacy2U treat their patients as customers and deliver the effortless and trustworthy services they are used to in every aspect of their lives. And this sets them apart.

  • No waiting in line
  • No picking up and dropping off repeat prescriptions
  • No waiting for medicine stock to come in
  • no worrying about running out of medicines
  • The convenience of modern tools: mobile app, reminders to re-order, ability to manage your repeat prescriptions online, friendly pharmacists available to assist you

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Steve Rafferty


    Steve is country manager for UK and Ireland at RingCentral. He supports business growth through the use of digital technologies. He has a track record of delivering value to shareholders, employees, customers and partners by building high performing teams and developing individual team members. Steve makes the complex easy to understand through great communication.

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