RingCentral allows you to track calls and use it as an analytics platform.
With this call data, companies can follow the customer journey more precisely, optimise marketing channels and marketing spend, and ensure that landing pages have high conversion rates.
What is Call Tracking & Call Analytics?
Call tracking allows businesses to discover what is causing potential customers to call.
Digital marketing is helpful, but without call tracking, you’re likely to be losing data from a significant portion of your market.
Call analytics are especially useful for marketing teams and sales teams.
Whether your lead generation efforts are focused on PPC or SEO, Google Analytics won’t be telling you the whole story.
Call analytics can make use of either campaign-specific numbers or dynamic number insertion – both can help you understand your customers in more detail.
Some programmes even use conversation intelligence to analyse speech.
Customers might click on a link to your page then decide they want to know more, so ring. Many marketing tools fail to see this as a successful lead – even if that phone call gets a sale.
By only tracking the digital aspect of the customer experience, you might have the wrong information about which marketing campaigns are performing well and where to focus your marketing efforts.
RingCentral Call Tracking Features
Benefits of Call Tracking
WHAT DO OUR CLIENTS SAY?
For the first time, our customer support team can now immediately get a holistic view of who is calling, what they need help with, and where they are, so the agent can provide a fantastic experience for them.
Jacqueline Ho, TechnologyOne's IT Director
10 Industries That Need It The Most
Dental and medical
Travel & Hospitality
Ever wish you had better insight into how your business is handling customers who calls your company?
Types of Call Tracking Technology
There are a few options within call tracking: one is to assign a unique phone number to each campaign type. You’ll get an idea of which platform caused people to pick up the phone.
This has downsides – including that customers may have seen different campaigns before calling.
Alternatively, you can use dynamic number insertion. This assigns customers a unique phone number for the duration of their session: they’ll see it no matter which campaigns caught their eye. From here, you can track the entire customer journey.
Explore Related Features
Call recording can help you monitor and analyse call quality, homing in on where improvements can be made. This can improve your customer experience immeasurably.
Don’t have time to chat about non-urgent tasks? Call screening lets you identify who’s on the other end of the line – and answer accordingly.
Heading home for the day but don’t want to miss that urgent phone call? Set up call routing to ensure that your mobile will ring whenever that call comes in.
Whether you want to transfer a call from your desk phone to your mobile to take the conversation outside, or just send it to a colleague better equipped to handle the query, using a call flip service means that the transition will be seamless and frustration-free – for you and your customer.
See how Call Tracking could help your business thrive
Call Tracking Frequently Asked Questions
How much does call tracking cost?
There are pricing plans to offer the best solution for your business, which start from £7.99 a month.
For customers, numbers are often toll-free, as it encourages callers and eventual sales.
See how it works for your business
A sales advisor will contact you for a personalised, informative demo on the key features and benefits of a cloud phone system.