Did you know that callers who hear music and messages while they’re waiting on hold are less likely to hang up? Customers who hear silence—no audible cues to signify their calls are still connected, such as music or messages—will typically hang up within 60 seconds. With on-hold music and messages from RingCentral, you’re able to retain more customers, which increases opportunities for sales and service.
According to a recent survey, 73% of UK callers prefer to hear audio other than beeps or silence. Callers perceive shorter wait times when soothing or upbeat music is played while they wait. Plus, music serves as a subtle but important reminder that they are still in the queue—and not stuck in an abyss of lost calls. By adding messages that play at timed intervals, you can capitalise on your captive audience. Engage your customers with special announcements, or entertain them with interesting facts about your company. RingCentral MVP allows admins and users to easily customise on-hold messages and music tracks, delivering real and rapid results for your callers and your revenues.