It’s easy for people in Western societies to forget or ignore, but many of the goods we use each day—food, cotton, coffee, tea, flowers, gold—come from farms and mines in parts of the world where the farmers and workers are paid a fraction of what they deserve.
But thanks to the work of Fairtrade Foundation, nearly two million farmers and workers across dozens of developing countries are able to earn better prices for their goods, improve their working conditions, respect the environment, and create a higher quality of life for their families and communities.
The London-based Fairtrade Foundation is part of the international Fairtrade system, which works with businesses, consumers, and campaigners around the world to help secure sustainable livelihoods for the people who grow and produce the goods the world depends on.
The organisation’s FAIRTRADE Mark—which over its 25-year history has been placed on 6,000 products—signals to consumers that the producers and sellers engage in ethical practices, such as providing safe working conditions, being paid a Fairtrade Premium on top of the Fairtrade Minimum Price, and protecting local water sources, forests, and other environmental resources. Today more than 80% of UK consumers use the Mark as a factor in deciding whether a product is ethical.
But the global pandemic put Fairtrade’s important work at risk. Fortunately, they had just rolled out a new communications solution that made it easy to keep operations on track even with a fully remote workforce.