Gartner Symposium/ITxpo 2018 is where the world’s top CIOs and senior IT executives immerse themselves in the emerging trends shaping IT and business. Through an unparalleled confluence of Gartner analysts, industry experts, peers, and solution providers, you’ll uncover new ways to approach critical challenges, make decisions with confidence, and become an even more effective leader.
The Barcelona edition of the event runs from the 4 to 8 of November in Barcelona’s Forum area at the Centre Convencions Internacional Barcelona.
RingCentral, a platinum sponsor and recently named a Leader in the Gartner Magic Quadrant for Unified Communications as a Service, will host a seminar on 6 November at 12:40 p.m. at ITxpo stage 4. Our Director of Product Marketing for EMEA, Sunny Dhami, will be leading a session on “The Future of Work” and will talk about how to transform your business communications for the digital age.
Recognising the reality that users in business wish to experience the same choice and ease of use they receive in consumer products, Sunny stated:
“People want a choice of bringing their own tablet or smartphone rather than receiving the company standard just because everyone else has one.”
Communications has changed and will continue to evolve. Businesses are adopting the modern practices of remote and flexible working more and more. Demand and personal preference are crucial requirements when it comes to your current and future communications strategy.
The notion of using your personal preference moves further from devices. More and more frequently, we expect to be able to contact a company or colleague via an application or channel of our choosing. The idea of seamlessly messaging or video calling a friend is commonplace in the consumer world. RingCentral is fighting the war against siloed communication channels with suite of cloud communication tools.
Sunny’s talk will revolve around the principles of how we communicate now, how RingCentral envisions how we will communicate in the future, and how communication has changed from traditional face-to-face and phone communication.
The recurring theme when talking about the change in communication styles is cloud technology. Gartner recognises that by 2021,
“90% of IT leaders will not purchase new premises-based UC infrastructure.”
This is up from 50% today—because future cloud UC offerings will be far ahead in terms of features, functions, portals, analytics and dashboards.
Not only will the technology you use in business change, but the same will apply to everyone else. As a business, you need to be open and flexible to all forms of communications that a user may have access to. If a customer wishes to contact you via social media or a group video call, businesses need to be able to comfortably react to this.
By enabling cloud technology in your unified communications and collaboration suites, you set yourself up to be future proof and scalable as technology evolves and your business grows.
Come and visit RingCentral at Gartner Symposium/ITxpo 2018 and learn first-hand how cloud business communications and collaboration solutions will allow your workforce to connect with customers, partners, and teams anywhere, on any device.