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Product marketing is usually described as the driving force behind selling a product. It’s all about understanding the customer’s wants and needs and fulfilling them through innovative and intriguing products. … Read more “What is Product Marketing & How to Implement it: The Definitive Guide”
In middle school, my fourth-grade teacher insisted learning long division was crucial to my future. “You won’t always have a calculator in your pocket, you know!” Things have changed, clearly. … Read more “The Future of AI in Sales: 7 Ways AI is Changing 2021”
Hybrid working has been around for quite some time. But, as the Covid-19 crisis kicked in, many teams started working from home. Remote working policies sprang up everywhere, and businesses … Read more “All the Pros and Cons of Hybrid Working & What They Mean for Your Business”
The events of 2020 have changed the future of the workplace as we know it. As news headlines are rife with predictions on what a “new normal” might look like, … Read more “Missing the Office: How Businesses Are Creating New Cultures through Technology”
If you’re active online, then we guarantee you know what a chatbot is. According to a study, 1.4 billion people use chatbots regularly. Although this might not seem like a … Read more “The Ultimate Guide to Chatbots: What is a Chatbot? Why Are They Important?”
In 2018, Kimberly McAtee, a part-time barista at Starbucks, began her new life as a student at Arizona State University (ASU). Further education was always on her radar, but the … Read more “What Do Your Employees Need To Keep Customers Happy?”
Every leadership meeting at Amazon starts the same way: complete and utter silence for up to 30 minutes. Employees remain silent while reading an in-depth, six-page memo. Only when everyone … Read more “What’s the Point? The Importance of Well Thought Out Meetings”
Whether your business is large or small, with one or hundreds of locations, the customer experience you deliver can make or break it. This ultimate truth is backed by … Read more “How the C-Suite Can Make an Impact on Customer Experience”
Who would have thought this time last year that working from the kitchen table or a makeshift office in the living room would be the norm? We have all tried … Read more “How to approach WFH in 2021”