eCommerce Definitions

Things are not always as obvious as you might expect. You may see a business advertised on TV or the internet and wonder, “what exactly do they do?”. Yes, they … Read more “Mission Statement”

What is Competitive Intelligence? Competitive intelligence (CI) is a core part of any business strategy. It involves collecting and analysing information surrounding a company’s market—including its competitive environment, competitor’s products … Read more “Competitive Intelligence”

Competition, especially amongst eCommerce brands, has never been fiercer. Customers have an endless variety of options to choose from when they’re shopping, and they’re looking for products and services that … Read more “Unique Selling Proposition”

Online shopping is more popular than it’s ever been. But as we buy more online, we’re also leaving more behind. Not all online shopping trolleys end in sales. In fact, … Read more “Shopping Cart Abandonment”

With such intense competition, it’s increasingly difficult for businesses to get the attention of prospective customers. From the clever use of social media platforms to search engine optimisation (SEO), marketers … Read more “Inbound Marketing”

In the world of business, you will hear different terms used to describe organisations. Some of those terms are interchangeable synonyms, and some should be used to refer to one … Read more “Enterprise”

With Brexit, the Coronavirus pandemic and the 2021 Suez Canal obstruction, it’s clear why trade has been incredibly prevalent in the mainstream media for the last couple of years.  In … Read more “Tariff”

What is a Purchase Order? A purchase order (PO) is an official document a buyer sends to a seller. The purchase order binds the buyer to a promise to pay … Read more “Purchase Order”

The worlds of commerce, both physical stores and eCommerce, are increasingly competitive. Multiple factors can affect the success – or failure –of a product you are selling or marketing. As … Read more “Promotional Code”